Smiles (e&) is one of the UAE’s leading loyalty and rewards programs, engaging over 6.5 million members across the country. Since 2014, we’ve worked closely with e& and Smiles to power the Deals Vertical, curating everyday lifestyle offers that bring real value and delight to members.

As an exclusive channel partner, our role goes far beyond onboarding brands. We plan marketing campaigns for partners, and also support ongoing acquisition and engagement strategies, ensuring the platform consistently grows and delivers meaningful experiences.

Today, we oversee a portfolio of 2,000+ brands spanning dining, shopping, entertainment, wellness, services, travel, and more, offering Smiles members with rewarding lifestyle deals every day.